The world of consumer brands is going through the most exciting time since the industrial revolution. At no other time in the history of our industry have consumers had more impact on the way brands are perceived and how brands are integrated into their lives.
Ever-evolving social platforms are turning consumers into brand advocates and creating an environment where brands no longer rely on traditional methods of marketing alone. Packaging, advertising, PR etc. are still important but what consumers... Continue Reading
Some redesigns are subtle and slightly refreshed. Change a border, enhance a background, and update a brand mark. Others are more intense and can breathe new life into a brand in need of rejuvenation. A clever Voicebox-er once compared the varying degrees of package redesign to cosmetic surgery, describing the level of departure from the original... Continue Reading
Hugo Naturals is Jacques’ pick of the month.
“I think Hugo Naturals is a good example of how we successfully revolutionized a brand while being sensitive to some of the elements
the brand’s creators and founders, ... Continue Reading
We’re excited to have our redesign for Ravenswood ICON included in SF MOMAs recent exhibition, How Wine Became Modern.
See our ... Continue Reading
Naked Juice is a leader in the super-premium juice category with a range of all-natural 100% juices and smoothies, all with no added sugar or preservatives. Over time, as the product range expanded, the Naked brand and packaging design had grown fragmented and difficult to navigate. When Naked began transitioning its entire product line to its reNEWabottle – a 100% post-consumer recycled plastic bottle – they asked Voicebox Creative to begin a brand design renewal... Continue Reading
Naked Juice is a leader in the super-premium juice category with a range of all-natural 100% juices and smoothies, all with no added sugar or preservatives. Over time, as the product range expanded, the Naked brand and packaging design had grown fragmented and difficult to navigate. When Naked began transitioning its entire product line to its reNEWabottle – a 100% post-consumer recycled plastic bottle – they asked Voicebox Creative to begin a brand design renewal... Continue Reading