The world of consumer brands is going through the most exciting time since the industrial revolution. At no other time in the history of our industry have consumers had more impact on the way brands are perceived and how brands are integrated into their lives.
Ever-evolving social platforms are turning consumers into brand advocates and creating an environment where brands no longer rely on traditional methods of marketing alone. Packaging, advertising, PR etc. are still important but what consumers... Continue Reading
“Your time is limited, so don’t waste it living someone else’s life,” Jobs said. “Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” — Steve Jobs
I wanted to share something that I call “personal inspiration.”
PostSecret.com is an ongoing community mail art project, created by Frank Warren, in which people mail their secrets anonymously on a homemade postcard. Selected secrets are then posted on the PostSecret website, or used for PostSecret’s books or museum exhibits.
Every... Continue Reading
In 2010, first lady Michelle Obama asked U.S. food manufacturers to help her achieve her goal of eliminating childhood obesity within a generation. The GMA (Grocery Manufacturers Association) and... Continue Reading
We’ve been fortunate enough to take home some awards for our voiceboxcreative.com redesign, most recently Site of the Day on CSSWinner.
A colleague once asked me to imagine what it would be like to walk into a supermarket where all goods stocked were packaged identically, in plain white boxes. This visualization can help us understand how packaging design plays such a vital role for our economy and us.
But packaging consumes valuable resources; makes up over one third of all waste in US landfills, and can pose health risks.
So, what to do?
In.Gredients a new grocery store startup in Austin, TX has it’s own unique answer. They will be opening this fall, with as many package free... Continue Reading
To our clients. Please consider this when developing design-project budgets and timelines – and when negotiating fees.
First of all, we know your budgets are tight – as are your timelines. Today’s business climate is a tough one – very fast-paced and competitive. And we understand that our fees and timelines also need to be competitive and tight – sometimes ridiculously so. But that’s ok. That’s the nature of this business. We really want to be considered your strategic, long-term partner and not just a vendor. So please let us help you define the ideal program – one that addresses your needs and accomplishes your goals and objectives, but also allows us to... Continue Reading
Few categories of companies place as high a value on creative culture as design agencies do. Our creative cultures thrive on challenge, whether it be artistic, business, social or, most likely, a bit of them all rolled into one.
For instance, at Voicebox Creative, there is no artificial barrier between the business challenges that we face and those of our clients’ brands.... Continue Reading
With Apple’s iCloud on the verge of potentially changing the music landscape as we know it, I wonder how the listening experience and appreciation of music will be different for the generations to come. The way that music has... Continue Reading
With Apple’s iCloud on the verge of potentially changing the music landscape as we know it, I wonder how the listening experience and appreciation of music will be different for the generations to come. The way that music has... Continue Reading