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	<title>Voicebox Creative &#124; Branding and Package Design Agency based in San Francisco</title>
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		<title>Using Design to Change Consumer Perception</title>
		<link>http://voiceboxcreative.com/design/using-design-to-change-consumer-perception/</link>
		<comments>http://voiceboxcreative.com/design/using-design-to-change-consumer-perception/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 22:17:55 +0000</pubDate>
		<dc:creator>Jacques Rossouw</dc:creator>
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		<guid isPermaLink="false">http://voiceboxcreative.com/?p=1514</guid>
		<description><![CDATA[The world of consumer brands is going through the most exciting time since the industrial revolution. At no other time in the history of our industry have consumers had more impact on the way brands are perceived and how brands are integrated into their lives. Ever-evolving social platforms are turning consumers into brand advocates and [...]]]></description>
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		<title>A Sneak Peek at the Newly Redesigned Lot 96</title>
		<link>http://voiceboxcreative.com/design/a-sneak-peek-at-the-newly-redesigned-lot-96/</link>
		<comments>http://voiceboxcreative.com/design/a-sneak-peek-at-the-newly-redesigned-lot-96/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 23:51:59 +0000</pubDate>
		<dc:creator>Melissa Maurèze</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Launches]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Redesign]]></category>
		<category><![CDATA[Wine]]></category>

		<guid isPermaLink="false">http://voiceboxcreative.com/?p=904</guid>
		<description><![CDATA[Some redesigns are subtle and slightly refreshed. Change a border, enhance a background, and update a brand mark. Others are more intense and can breathe new life into a brand in need of rejuvenation. A clever Voicebox-er once compared the varying degrees of package redesign to cosmetic surgery, describing the level of departure from the [...]]]></description>
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		<title>Re:DESIGN features Hugo Naturals</title>
		<link>http://voiceboxcreative.com/design/redesign-features-hugo-naturals/</link>
		<comments>http://voiceboxcreative.com/design/redesign-features-hugo-naturals/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 01:30:46 +0000</pubDate>
		<dc:creator>Julia Borghini</dc:creator>
				<category><![CDATA[Design]]></category>
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		<guid isPermaLink="false">http://voiceboxcreative.com/?p=663</guid>
		<description><![CDATA[Hugo Naturals is Jacques&#8217; pick of the month. &#8220;I think Hugo Naturals is a good example of how we successfully revolutionized a brand while being sensitive to some of the elements the brand&#8217;s creators and founders, Hugo and Debra Saavedra, were attached to. We retained the butterfly, the symbol of transformation and beauty, and the [...]]]></description>
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		<title>Voicebox Creative Included in SF MOMAs Exhibit, How Wine Became Modern</title>
		<link>http://voiceboxcreative.com/culture/voicebox-creative-included-in-sf-momas-exhibit-how-wine-became-modern/</link>
		<comments>http://voiceboxcreative.com/culture/voicebox-creative-included-in-sf-momas-exhibit-how-wine-became-modern/#comments</comments>
		<pubDate>Thu, 05 May 2011 22:45:15 +0000</pubDate>
		<dc:creator>David Muro II</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Design]]></category>
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		<category><![CDATA[Ravenswood]]></category>

		<guid isPermaLink="false">http://voiceboxcreative.com/?p=450</guid>
		<description><![CDATA[We&#8217;re excited to have our redesign for Ravenswood ICON included in SF MOMAs recent exhibition, How Wine Became Modern. See our redesign for Ravenswood. Visit Ravenswood&#8217;s website.]]></description>
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		<title>Naked Redesign Featured on TheDieline.com</title>
		<link>http://voiceboxcreative.com/design/naked-redesign-featured-on-thedieline-com/</link>
		<comments>http://voiceboxcreative.com/design/naked-redesign-featured-on-thedieline-com/#comments</comments>
		<pubDate>Thu, 05 May 2011 22:16:43 +0000</pubDate>
		<dc:creator>David Muro II</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Redesign]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Juice]]></category>
		<category><![CDATA[Packaging Redesign]]></category>

		<guid isPermaLink="false">http://voiceboxcreative.com/?p=443</guid>
		<description><![CDATA[Naked Juice is a leader in the super-premium juice category with a range of all-natural 100% juices and smoothies, all with no added sugar or preservatives. Over time, as the product range expanded, the Naked brand and packaging design had grown fragmented and difficult to navigate. When Naked began transitioning its entire product line to [...]]]></description>
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